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Polishing an MVP for a German Zero Waste Start-up


A clean home without sacrificing the planet.

A Berlin-based start-up has revolutionized conventional cleaning agents to free the world from single-use plastic bottles.


Detergents that are good for the environment.

Ecotab wants to get resource-consuming products that use chemicals and plastics out of people’s households. They invented small effervescent tablets that drastically reduce plastic consumption and transportation footprint. Now, every consumer can purchase it to make their own cleaning products at home. The tab-shaped cleaning agents can be ordered via the Shopify online store.

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The dangers of the Minimum Viable Product.

The initial Shopify theme served its purpose as an MVP. It was enough to validate the business idea and reduce time-to-market for a new line of products. However, Ecotab was looking for something unique and optimized for sales conversion, page speed, and website performance. They eventually decided to replace the old website with a custom-designed theme.


Jump-start MVP to full-scale product

Top-notch page speed

We scored 97/100 page performance according to the Google Pagespeed Insights.

Custom design

We replaced the Shopify template with a custom-designed theme.

Improved performance

Page performance and stability have improved significantly.

Frontend development

We’ve built a pixel-perfect Shopify theme on top of the Figma mock-ups.

Store scalability

We focused on building a SEO-friendly store that is fast, performant, and easy to maintain.

Tech Stack

Frontend Development

Google Tag Manager
Ruby on Rails
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page speed
Nicolas Pless, Founder
Nicolas Pless, Founder

Ragnarson is a flexible, self-organizing extension of our company.

The thing that made Ragnarson a great partner for us is that we were able to give them a solid specification, and then they just executed on it beautifully while remaining in close contact with my product team. They choose how to accomplish the end goals according to the requirements and don’t depend on a project manager to assign the work or deadlines. Needless to say, they delivered on-time, on-budget, and at very high quality.

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