Manifesto
We believe that
every company can
positively influence its business, social and
climate environment.
The current technology and venture capital structure is broken. It rewards quantity over quality, consumption over creation, quick exits over sustainable growth, and shareholder profit over shared prosperity. It chases after “unicorn” companies bent on “disruption” rather than supporting businesses that repair, cultivate, and connect.
Zebras Fix What Unicorns Break
Acting only to maximize revenue is not sustainable. Making money is important to run and scale a business. But it can’t be the only metric we optimize. We need to care as much about our planet and the social ecosystem.
Ragnarson has two main purpose-based metrics.
Inequalities in our socio-economic systems hinder our full potential. More equal access to opportunities and fairer distribution of wealth is what we need to aim for.
Transparency allows us to learn more from each other and eliminates the asymmetry of knowledge. Remote collaboration distributes capital geographically, enables companies from different regions to work together, and activates often previously untapped talent.
We follow this principle by sharing our core KPIs and collaborating with our customers and employees remotely since 2006.
By being transparent internally and giving more freedom, responsibility, and decision-making to the team, our employees are well-rounded and intrinsically motivated, which strengthens our business. It reinforces the amount of positive impact we have.
Let's create the new
economy together.
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